Friday, May 8, 2009

Into the blue

This is the first part of a Post in 2 parts:

I continue to search, fruitlessly, for gainful employment. Something that will enable me to pay rent within the next 22 days and will, hopefully, not leave me feeling completely unhinged. I lurk on the job boards refreshing my browser and grabbing greedily at every new posting as it arrives, quietly hoping each time that the position announced will be perfectly suited to me and that the H.R. person on the other end will be sufficiently impressed and allured by my cover letter and C.V. but I should know better. Obvs that's not the case. How has 'social media' become the new "jobs in culture"???? Seriously every posting i see is for a glorified underpaid personal assistant position or mail room assistant, or coffee brewer, but they all require a background in social media and specialization in communications. I just wonder how there can be this much demand for social media and p.r. From my vantage point it looks like there are no products, only promotions. Every event is another opportunity to sell another product, but who's making all the products when every able body is participating in social media and networking their way up the freebie chain? Everyone's vying for our attention so much of the time, everything that we take on culturally at a 'divertissement' is instantly if not from it's inception turned into a vehicle to soft advertise and promote to us. When do we get to innocently exist without all of that? (I will, I promise revisit this topic in honor of J.J's efforts for Beautiful City, and excellent initiative 7 years in the making aiming at putting tariffs on billboards in the GTA that would fund public art projects in the city.)

It's not that I have anything against P.R. I'm just surprised by how big that industry is, especially considering how seemingly cynical the public has become... like how yesterday Cassie said , when her computer was high jacked and someone forwarded pictures of her topless flaunting her pierced nipples around the interweb: "DONT ACT LIKE YOU NEVER SEEN A TITTY" on her twitter. I'm sure that's not the best example of cynicism in the face of tightly controlled P.R. cause we all know Cassie's first album had disappointing sales (despite being an opus of staggering magnitude) and her second album is going to drop soon after being pushed back several times and the relative sleeper success of "Official Girl" even with a bridge rap by pop music's current Midas Man, Lil' Wayne. Point is, it's not a huge surprise to see Cassie's perfectly shaped models tits on the internet when bitch is trying to get her ass noticed. But really how well does the "one night in Paris" approach actually work? P.R.'s you can help us here with the official trade stance on flashing your fanny for attention, I sure you have some statistics on leaked: sex tapes, photo's, texts, etchings or sculptures made in likeness of....

See, even still I'm somewhat media savvy, well not really, but enough to make interesting conversation while I toil in the mailroom. Well more than enough to keep my superiors from developing guilt feelings about their ranking in the ostensibly Darwinian chequing/pecking order they find themselves in .

But this is all an abstraction cause the truth is I have no real interest in working in a mailroom. I'm just frustrated with sending messages in to the Abyss.

I also don't want another mindless job. After teaching and being able to use my skills and creativity at work on a daily basis and in an inventive capacity, no less, I can't go back to standing beside a rack of clothing and trying to pimp jersey minidresses to rich 20 year olds magazine internships and business cards that say "social media expert' cause they were born with cell phones in their hands and they used to instant message their moms for tit cream.

Whatevs, I'd rather sell shitty dresses and cheap sunglasses to privileged youth that not work at all.

More on this tomorrow
A

2 comments:

  1. okay, i still think u should have a column in something, maybe that gay magazine? and i know u can do it!

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  2. Love it.

    I agree. Speaking as someone from the inside, I can't believe how large the PR industry is in Toronto. The Toronto chapter of IABC is the biggest in North America (bigger than New York or Los Angeles.)

    The reason why everyone is turning to PR right now is because it's cheaper than marketing or advertising. Why spend a zillion dollars and take a full page out in a newspaper when you can get someone to persuade an editor to write about your product/service for free? (Plus people trust the power of third party endorsement more than they trust advertising. Understandable.)

    I think what's happening to the media during this recession is really interesting. Newspapers are dying everyday and as the media and advertising companies suffer, PR profits. I'm not saying its right and I don't really see the need for a background in social media to have a job in culture. Meh.

    I say take a mindless job and wait it out a little bit. I like to think this recession will be a wake up call and the Arts can only flourish soon enough. These times force dialogue and discussion and ideas and inspiration.

    I think you should make some art right now.

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